Christie Pandoras Box is synchronizing more than 100 million pixels of Float4 content at Meraas City Walk in Dubai, United Arab Emirates. City Walk was conceived as a destination par-excellence for both locals and tourists complete with upscale shopping, dining and living with a park-like ambience by Meraas, a Dubai-based holding company with extensive assets in real estate, retail, hospitality and entertainment.
Meraas approached Float4, an award-winning studio that designs and produces site-specific interactive multimedia installations, to create a digital feature for City Walk. The scope grew to encompass an outdoor digital experience that includes more than 30 LED installations, nearly 30 projectors, and a water fountain show that uses water screens. All totaled, there are over 100 million pixels that cover a space the size of 12 football fields.
Float4 worked with XYZ Cultural Technology, a long-time Christie partner, to design a system powerful enough to synchronize and control all 100 million pixels using Christie Pandoras Box Players
Eric Cyr, partner and co-founder, XYZ, says, "Christie Pandoras Box includes the strong technologies that let us achieve a synchronized and immersive space of this size. It is a server with strong acquisition capabilities that can keep all these playbacks in sync, and has a strong logic to create the schedules we need.”
Mahesh Singh, Regional Sales Manager for the Middle East, commented, "City Walk has certainly succeeded in making themselves a stand out destination. The combination of the water fountain, projection and LED screens – and the sheer scale of the installation – is truly a spectacle. It was a hugely ambitious project yet the complexity and synchronization is perfectly executed with Christie Pandoras Box.”
The goal for Float4 and XYZ was to create a destination for locals and tourists alike, which is no small feat in a city like Dubai with its many attractions. By focusing on how Meraas could set themselves apart, City Walk has become an outdoor digital spectacle like no other.
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