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CHRISTIE SYNCHRONISES 100 MILLION PIXELS AT NEW ATTRACTION IN DUBAI

Christie Pandoras Box is synchronizing more than 100 million pixels of Float4 content at Meraas City Walk in Dubai, United Arab Emirates. City Walk was conceived as a destination par-excellence for both locals and tourists complete with upscale shopping, dining and living with a park-like ambience by Meraas, a Dubai-based holding company with extensive assets in real estate, retail, hospitality and entertainment.

Meraas approached Float4, an award-winning studio that designs and produces site-specific interactive multimedia installations, to create a digital feature for City Walk. The scope grew to encompass an outdoor digital experience that includes more than 30 LED installations, nearly 30 projectors, and a water fountain show that uses water screens. All totaled, there are over 100 million pixels that cover a space the size of 12 football fields.

Float4 worked with XYZ Cultural Technology, a long-time Christie partner, to design a system powerful enough to synchronize and control all 100 million pixels  using Christie Pandoras Box Players

Eric Cyr, partner and co-founder, XYZ, says, "Christie Pandoras Box includes the strong technologies that let us achieve a synchronized and immersive space of this size.  It is a server with strong acquisition capabilities that can keep all these playbacks in sync, and has a strong logic to create the schedules we need.

Mahesh Singh, Regional Sales Manager for the Middle East, commented, "City Walk has certainly succeeded in making themselves a stand out destination. The combination of the water fountain, projection and LED screens and the sheer scale of the installation is truly a spectacle. It was a hugely ambitious project yet the complexity and synchronization is perfectly executed with Christie Pandoras Box.

The goal for Float4 and XYZ was to create a destination for locals and tourists alike, which is no small feat in a city like Dubai with its many attractions. By focusing on how Meraas could set themselves apart, City Walk has become an outdoor digital spectacle like no other.

Web Link: www.christiedigital.com

Date : 24-02-2017


 









 
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